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Promotional Items - Selection and ideas for your customer!

  
  
  

Promotional ItemsOne of the most affordable promotional items for conferences and customers is still the humble lanyard! Lanyards have gradually assimilated into a fashion statement and a funky accessory holder. A lanyard for your wine glass; A lanyard for your spectacles; key ring attachments; mobile phone holders, and many more. We have watched many fads come and go in promotional items so we scan the world for new ideas for lanyard materials and attachments in particular. There are probably very few homes that would not have at least one lanyard in use in some application. This just shows what a fantastic opportunity customised lanyards give to Promotional Companies for a cheap promotional item to reinforce a Company’s brand and image.

Customised lanyards are designed by us according to a brief from our customer. They will typically include a company logo, company approved PMS colours, a slogan or theme and an attachment suitable for the purpose. For a conference it will be a card holder attachment, but for a promotional item  it may be for a USB hub complete with the customer’s catalogue and price list! The variations are vast and we help our customers decide which idea will support their purpose with the most impact.

So, when you next need a lanyard for a job, think outside the square and imagine where that lanyard will end up after its original purpose – it might just be an advertising opportunity for your client for the next 10 years!

Another favourite promotional item is the pen. Promotional pens are cheap and are very widely accepted by customers. Even the Government authorities will accept a promotional pen from a supplier and hence continue to 'promote' the suppliers brand.

The USB is a more modern promotional item; however the price of these promotional items has increased due to the nuclear disaster in Japan.

Take a minute to look around your office, how many Mugs do you see with product branding screaming out at you? The promotional mug will always be a 'staple' promotional item. Identity Australia has a great range of promotional mugs to choose from for your customer's consideration.

So, don't forget to look at our Identity Australia website, catalogue or just phone us for some ideas and products for your promotional item needs. Phone 1800 33 00 99 and ask for our Promotions team experts, or visit www.identityaustralia.com.au If you are in Sydney or the PArramatta area, why not call into our office to see some samples! If you are rushed for time you can even place your order directly online using our online store.

 

CARD HOLDER Selection tips for your Conference

  
  
  

Card HoldersThe Conference season is almost upon us. At the last minute the organisers will start to think about personal identification for each delegate. Let IdentityAustralia be your adviser on the easiest and cheapest solution to your dilemma. You will need a lanyard and a card holder to start with. Card holders typically fall into one of two main types, either rigid or flexible.

For flexible card holders it is all about insert dimensions. You need to easily insert a card, ticket, pass or multi cards into the card holder. Sometimes a double sided display is also required.

Card HolderThe rigid card holders are more specific in their function. The card holder may need to house an Access card or swipe card as they are commonly called. Swipe card holders may also need to be a double sided card holder in order to house a photo ID card as well.

Most conferences will choose a flexible PVC card holder as these are cheap and easy to work with. PVC card holders come in all different sizes, or can even be made to your dimensions if the quantity required makes it economical.

Next, the conference organiser will need to hang the card holders off something. Customised lanyards are designed by us according to a brief from our customer. They will typically include a company logo, company approved PMS colours, a slogan or theme and an attachment suitable for the purpose. For a conference it will be a card holder attachment, but for a promotional item it may be for a USB hub complete with the customer’s catalogue and price list! The variations are vast and we help our customers decide which idea will support their purpose with the most impact. However, if cost and speed are of the essence, a stock lanyard from our range of colours will be the cheapest and easiest answer. Stock lanyard colours include black, red, blue, pink, green, yellow, white, purple and many more.

So, for your conference delegate identification needs contact Identity Australia for card holders, lanyards and free advice on 1800 33 00 99 and ask for our Conference specialist or just visit our website at www.identityaustralia.com.au. You can buy online or if you are in Sydney or Parramatta area, just call in to our offices!

Photo ID Card Printer - Which one's for you?

  
  
  

Photo ID Card PrinterWith so many brands and models to choose from it's so hard to make a choice... You may ask yourself these questions

  • Where do I start?
  • Why is that one so expensive?
  • Why is that one so cheap?
  • What's the difference?
  • Do I really need that?
  • How will I set it all up?

We know it's a little confusing and you may be tempted to say "right! What's the cheapest? Give me that one!" but you may be making a grave mistake with your investment... that's right, investment. A photo ID card printer is most definitely an investment for your company.

Here are a few things to find out when investigating purchasing a photo ID card printer

  • Is it an original or is it a rebadged machine with something to hide?
  • Can I get ribbons and cards from anywhere or will I be locked into one supplier?
  • What does the warranty cover and for how long?
  • Why does it come with free swap if it's a good photo ID card printer?
  • If there is a problem is it fixed here in Australia or will it need to be sent overseas?

We consider all these points very important and are probably not even thought of, as on most occasions consumers are more concerned with the print speed, cost per card, print cycle and other similar specifications (which is usually in the product brochure anyway).

So next time you're in the market for a photo ID card printer, take a step back and consider the bigger picture... Your time, your investment and your peace of mind!

For further information please feel free to download our FREE ePage - 10 Tips for Selecting an ID Card Printer.

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Evolis Introduces the NEW Zenius Identification Card Printer

  
  
  

Evolis Zenius ID Card PrinterEvolis have launched their NEW Zenius Identification Card Printer. This printed is said to be the one-stop solution to print high quality single sided photo identification cards in monochrome or color, and encode technology cards, singly or in runs, for a variety of applications:

  • Employee Badges
  • Access Control Badges
  • Payment Cards
  • Transportation Passes
  • Loyalty Cards
  • Membership Cards
  • and more...

The Zenius is capable of printing 120-150 full colour edge to edge photo identification cards per hour and comes with two major innovations:

  • Evolis Premium Suite
  • The Evolis High Trust range of consumable

Want to know more about the Evolis Zenius? Why not jump on to our Evolis Zenius information page, we have a host of images, information, specifications and a quick video on the Zenius.

To celebrate the NEW Evolis Zenius we are offering our IDA Time$aver Package at 50% off the normal RRP when you purchase the Evolis Zenius from us. So if you're interested in the Evolis Zenius jump on the information page and follow the links to save on our IDA Time$aver Package.

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